SERVICES Strategic Marketing and Planning Targeting and Messaging are the critical components to a successful marketing program. Too many marketing plans fall prey to the ‘we are all things to all customers’ illusion. Develop a plan for success first - build from your success.
Business Plan Development Goals/Objectives - all subsequent actions drive your success.
Product/System Introduction Where are you headed with your new system? Who are the stakeholders in your plans and how are they addressed and satisfied?
Technical Project Review What are the key elements of this project that make it acceptable to your company? What are the areas of concern? What issues need to be addressed before you commit your resources and your reputation?
Literature/Documents/Sales Tools/Samples What does the architect require to be successful with your product and how does he access his needs. Desana was part of the early research efforts into what the architects need, what they want, and what they do not want with products and systems. Our experience will expedite your success and save you time and money.
Contractor/Installer Network Development & Training The best system in the world goes nowhere without a contractor/installer. We help identify the best trades, learn their motivators and bring your system to their doorstep with the proper training, incentives, and tools.
Project Shop Drawings & Engineering Desana Engineers will provide drawings, layouts, panel design, set out drawings as well as individual piece counts.
Assembly Evaluation and Testing Desana is familiar with ASTM and AAMA testing requirements for wall facades and will identify what testing is required, whether it is physical property or full assembly wall system to meet or exceed code and project standard requirements.
Media Planning & Public Relations The phrase ‘fast moving industry’ applies even to the building materials and construction markets. The communication channels have exploded in the past ten years and Desana is familiar with them all including print and digital media, social media, and let’s not forget some of the old successes such as direct mail. What’s old is new again.
Desana Partners, Inc. 68 Fox Run • Cranston, RI 02920 Phone 401.787.8551 • www.desanapartners.com
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